A 9-webinar live bootcamp for small brands and sellers who want to maximize their results on TikTok Shop just in time for the busiest season of the year.
Just in time for the holiday season.
Track 1: Get Setup on TikTok Shop— Starts Monday, September 15th - Runs Mon/Wed/Fri at 1pm for week, includes 3 webinars
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Track 2: How to Sell on TikTok Shop — Starts Monday, September 22nd - Runs Mon/Wed/Fri at 1pm for 2 weeks, includes 6 webinars
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Replays: Available for all attendees from September 15th – October 5th
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What You’ll Gain
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Clarity & Confidence: Follow a proven setup path and avoid compliance and configuration mistakes.
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Content That Converts: Learn video formats and strategies that attract buyers — without feeling salesy.
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Real-Time Coaching: Get live feedback on your shop and videos.
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Quick-Action Best Practices: Walk away with do’s, don’ts, tips, and strategies you can apply immediately.
Who is this for?
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Small brands and sellers who want to be ready for TikTok Shop before the holidays.
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New sellers who need help getting approved and set up.
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Approved sellers who aren’t getting traction and want a clear selling system.
Track 1
Get Setup on TikTok Shop
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TikTok Shop Basics & Getting Approved — How TikTok Shop works, category approval, required documentation, and connecting Shopify (if applicable).
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Shopify Syncing & Seller Center Foundations — Listings, shipping templates, Shopify syncing, and making sure Seller Center is dialed in.
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Connect to the App + Troubleshoot Setup — Connect Seller Center to the TikTok app, fix setup roadblocks, and live Q&A troubleshooting.
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Number of Webinars: 3
Start Date: September 15th
Time: Mon, Wed, Fri @ 1pm EST / 10am PST
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Goal: Be fully setup and ready to sell on TikTok
Track 2
Learn to Sell on TikTok Shop
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TikTok Basics & Video Mindset — How TikTok works for sellers, why followers don’t matter, social selling, and the mindset for videos that sell.
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The Video Breakdown — Master the 3-part hook, concise selling points, calls to action, and main video styles.
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Advanced Video Strategies — Recording/editing tips, finding your best hooks, using analytics, and scaling what works.
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Live Audit & Coaching (Videos) — Bring your videos for feedback, real-time coaching, and adjustments to boost conversions.
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Live Selling on TikTok — Go live with confidence, engage authentically, and convert viewers into buyers.
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Affiliate Program Mastery — Learn how TikTok’s affiliate program works, realistic growth expectations, and best practices to attract affiliates.
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Number of Webinars: 6
Start Date: September 22nd
Time: Mon, Wed, Fri @ 1pm EST / 10am PST
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Goal: Learn to post videos that actually convert and how to correctly work with affiliates as a new seller
Full Webinar Syllabus
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Why Carol?
Carol Sullivan brings a rare combination of hands-on experience and deep platform knowledge to TikTok Shop.
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20+ years in product launches and 10+ years in e-commerce.
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Helped 100+ new sellers get set up and start selling on TikTok Shop.
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Active TikTok Shop affiliate generating $25K–$35K/month in sales.
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Knows TikTok Shop from both sides: the backend setup and optimization and the front end (videos, Lives, affiliates).
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Carol knows how to set things up the right way — and how to get sales once you do.
Early bird pricing ends Sept. 10th 12:00am EST
Bonuses
Downloadable Takeaways
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Track 1 Only: Setup Essentials Checklist
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Track 2 & Full Program:
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Quick-Glance Guide: Best Video Strategies & Posting Tips (with common violations to avoid)
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Video Breakdown Formula Worksheet (exercise to help you craft converting videos)
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List of Proven Hooks for TikTok Videos
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