I bring a rare combination of hands-on experience and deep platform knowledge to TikTok Shop. With over 20 years in product launches and more than a decade selling on Amazon, I understand every stage of launching and managing physical products online.

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Since shifting my entire focus to TikTok Shop, I’ve launched my own brand, built fully optimized stores for others, and developed a strong track record as an affiliate—consistently generating $30–40K in monthly sales. I know the platform from both sides: what drives conversions on the app through video content, and what sets a shop up for long-term success on the backend.

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I’ve personally managed shops from the ground up, handling every part of the buildout process—listings, shipping settings, backend configuration, and affiliate program setup. My expertise goes beyond checklists; I know how to spot issues before they become problems, navigate TikTok’s quirks, and structure a shop that’s not only compliant but designed to convert.

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I also understand exactly what it takes to sell on the app itself. I’ve mastered the three-part hook, concise selling points, and creating relatable content that sells without feeling “salesy.” I know how to post strategically, adjust based on analytics, and most importantly—how to convert views into sales with TikTok Shop videos.

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My goal is simple: to help you set up your TikTok Shop the right way and show you how to create content that consistently turns attention into revenue.